The Small Business Pass is Intended to Empower Diverse-owned Local Businesses
WASHINGTON, D.C. (March 13, 2025) - D.C. United and Intentionalist have announced the United For Local Businesses initiative following the success of the Small Business Pass program in 2023 and 2024. United For Local Businesses promotes local establishments and encourages fans to support and experience the diverse DMV businesses powering our community. United For Local Businesses kicks off on Friday, March 14 for National Pi(e) Day at Boogy & Peel in Dupont Circle.
Throughout the year, D.C. United will spotlight a different business by incentivizing fans to visit on that special day with the D.C. United Foundation opening a prepaid tab to cover featured bites and delights from the respective restaurants.
In 2025, fans will be able to access promotional offers at 11 diverse local businesses (Black-owned, Latina-owned, Asian-owned, LGBTQ-owned, Women-owned, and Veteran-owned) across the DMV, including FishScale (Shaw, D.C.), Dog Tag Bakery (Georgetown, D.C.), Good Company Doughnuts and Cafe (Arlington, Va.), Social Burger (Vienna, Va.), Taqueria Xochi (Downtown, D.C.), and more. The full list of participating businesses can be found below.
- March 14 | National Pi(e) Day | Boogy & Peel | LGBTQ & Women Owned
- April 8 | National Empanada Day | Colada | Latino & Woman Owned
- May 28 | National Hamburger Day | Social Burger | Asian & Woman Owned
- June 6 | National Donut Day | Good Company Doughnuts and Cafe | Veteran & Woman Owned
- June 18 | National Go Fishing Day |\\ FishScale | Black & Woman Owned
- July 20 |* National Ice Cream Day | Here’s The Scoop | Black & Woman Owned September 29 | National Coffee Day | Dua DC | Asian & Woman Owned
- October 7 | National Taco Day | Taqueria Xochi | Latino & Woman Owned
- October 28 | National Chocolate Day | Arcay Chocolates | Latino & Woman Owned
- November 3 | National Sandwich Day | Dog Tag Bakery | Veteran Owned
- November 29 | Small Business Saturday | Steadfast Supply | Latino & Woman Owned
"We are excited to shine a spotlight on the incredible local businesses that make our nation's capital thrive," said Shanell Mosley, Executive Director of the D.C. United Foundation. "Every business has its own unique story, and we are dedicated to leveraging our sports platform to amplify, support, and celebrate the hardworking small business owners who are the backbone of our community."
Fans can access the United For Local Businesses promotional offers at www.unitedforlocalbusinesses.com and can redeem discounts by presenting a unique QR code to be scanned at participating businesses. Local businesses are reimbursed for the discounts provided so that participation does not impact their bottom line.
"We’re proud to continue partnering with D.C. United to amplify the people and stories behind local businesses,” said Laura Clise, founder and CEO of Intentionalist. “Fans and friends are encouraged to explore featured businesses and enjoy a free treat as a celebration of the ways that diverse small businesses bring the community together.”
The D.C. United Foundation originally teamed up with Intentionalist, Major League Soccer, and Black Players for Change in 2023 to highlight small businesses during MLS All-Star week in Washington, D.C. After successful programming throughout 2024, D.C. United is proud to continue its partnership with Intentionalist in 2025.
To learn more about the D.C. United Foundation, please visit http://dcunited.com/foundation.
About D.C. United Foundation
The D.C. United Foundation is an extension of D.C. United, the Major League Soccer Club located in Washington, D.C., and prioritizes serving populations that lack equitable access to important resources and education. The D.C. United Foundation harnesses the power of soccer to reach underserved communities in the D.C. area and give youth the tools necessary to soar on and off the pitch. Our work is centered around programming and partners that encourage and provide opportunities for community members to thrive, unite, and have essential support. For more information, visit www.dcunited.com/foundation.
About Intentionalist
Intentionalist is a tech-for-good social enterprise connecting consumers with local small businesses and the diverse people behind them. Intentionalist makes it easier to close the gap between good intentions and action through an online directory, guides, and activations that encourage and incentivize people to spend intentionally in support of the small businesses at the heart of our communities. For more information, visit https://intentionalist.com.
